Services
We convert, cleanse, manipulate, maintain, enhance, and deliver data.
DIG provides custom data management solutions with a consultative approach, focusing on tailored results and aggressive turnaround times. We uncover the power of data to maximize ROI and create effective, meaningful connections for our clients.
Data Cleansing / Manipulation
- Multi-pass hygiene, duplicate removal, merge/purge
- Address updates and validation: NCOA, PCOA, LACS, DPV
- Data comparison and manipulation, application of business rules and logic
- Variable appends, campaign assignment, file preparation, auditing
- Third party processing of pre-screening services for Experian & Equifax credit bureaus, including net down postings
Data Enhancements / Transformation
- Lead optimization
- Email, Phone appends, reverse phone appends
- Phone verification (including mobile)
- Demographic, psychographic, firmographic appends & modeled data overlays
- Targeted list acquisition (including new movers and pre-movers)
- Geocoding (latitude/longitude)
- Do Not Call/Do Not Mail/Deceased/Prison/Bankruptcy suppressions
Data Management / Understanding
- Custom householding and match ID generation
- Multi-buyer/donor identification
- Geospatial processing and mapping
- Customer segmentation, profiling, and valuation
- Data refreshes, updates, recaptures
- Marketing campaign development and touch point scheduling by channel
- Assignment of dynamic variable messaging
- Management/operational performance reporting
- Results tracking and response reporting
- Online customer data access and data visualization reporting tools
- Predictive and results-based modeling/analytics
Data Delivery
- Customer and/or marketing database warehousing and maintenance
- Custom campaign research tools
- Mail, email, phone, SMS file processing, record selection, and file delivery
- Data delivery and coordination with retargeting resources
- Automated scheduled file and report delivery
- Optional coordination with production resources as needed